Dealing with the media can be a challenge. That's why we've developed a website to make it easier. Social media can add a new dimension to how scientists communicate with colleagues and the wider community. When science is contentious the media will want to talk about it. Tricky interviews call for extra media savvy.

The view from the other side

Next: The TV interview
In these videos
  • How to prepare your message for TV
  • When to say no to a media opportunity
  • How talent can be learnt
  • What journalists want from you
  • Why journalists think science needs more heroes
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It’s hard to imagine two working environments more different than those of journalists and scientists.

Scientists spend their days  in a careful world where work can take years, or even a lifetime, to come to a conclusion.

Journalists work in an insanely busy environment where news priorities can change suddenly. They have to reduce complex ideas into very short ‘stories’ which the average person can understand and relate to. They do all that while working to intense and immutable deadlines.

Reporting serious science to audiences only interested in the ‘wow’ factor can present particular challenges.

In these videos, some of Australia’s key science and general journalists talk about how they approach the job of reporting science, and they offer advice on how scientists can make their job easier…

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