Dealing with the media can be a challenge. That's why we've developed a website to make it easier. Social media can add a new dimension to how scientists communicate with colleagues and the wider community. When science is contentious the media will want to talk about it. Tricky interviews call for extra media savvy.

In print

In this video
  • Preparing for a print interview
  • Being aware what you say is 'on the record'
  • Working with the journalist
  • Keeping context and caveats in mind during the interview
  • Ensuring you've been understood
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Being interviewed by a print journalist is usually, though not always, a slightly more relaxed and less terrifying experience than being thrown into the broadcast world.

For a print article, you might have some choice in where you want to be interviewed.  The journalist’s deadline is likely to be a little less frantic than for radio and TV.  You should have the opportunity to explain yourself in more detail. The journalist will be able to transform and condense your message, and will usually go over what you have said to make sure it has come out right.

But it’s still important to keep control of the situation, make sure you are not miss-quoted, and to understand what the article’s ultimate message will be.

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