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Dealing with the media can be a challenge. That's why we've developed a website to make it easier. Social media can add a new dimension to how scientists communicate with colleagues and the wider community. When science is contentious the media will want to talk about it. Tricky interviews call for extra media savvy.

The TV interview

Next: The radio interview
In this video
  • What to expect when TV comes to interview you at work
  • How to deal with an in-studio interview
  • Ways to take control of the situation
  • Getting your message across simply
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TV is a hungry beast and devours much more than it spits out on the screen. You may have to spend an hour or longer with a reporter and camera crew, and then  find they’ve only used 10 seconds of your interview. Or worse still, they might drop you altogether if a bigger story breaks.

TV is also probably the scariest medium to face for the first time, but it’s simpler than you think as long as you keep your cool, look tidy, know what you’re talking about and can explain it simply.

The opportunity to talk about your work, or to add to a current scientific debate on national television, is just that, a tremendous opportunity,  and one to make the most of.

Resources

TV tips
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