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Dealing with the media can be a challenge. That's why we've developed a website to make it easier. Social media can add a new dimension to how scientists communicate with colleagues and the wider community. When science is contentious the media will want to talk about it. Tricky interviews call for extra media savvy.

The radio interview

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In this video
  • What to expect if you’re asked in for a studio interview
  • How to match your communication style to the program
  • How to deal with light and not so light questions
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Radio works at breakneck speed to fill 24 hours of the day with sound. When radio calls they may want you now and throw you on air. Then as soon as the interview is over, hang up on you, leaving you wondering what just happened!

But radio is an important part of the national conversation,  heard in cars, offices and kitchens all over the country. Whether you want people to know what you are doing and why your research is important, or whether you just want to set the record  straight on a current science issue in the news,  getting your voice on the airwaves is an opportunity not to be missed.

So find out a little about how radio operates behind the scenes. Then when you get the chance to be interviewed you’ll be more relaxed and prepared.  You’ll be able to make the most of the experience and maybe even enjoy yourself.

Resources

Radio tips
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