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Dealing with the media can be a challenge. That's why we've developed a website to make it easier. Social media can add a new dimension to how scientists communicate with colleagues and the wider community. When science is contentious the media will want to talk about it. Tricky interviews call for extra media savvy.

Forewarned is forearmed

Next: The view from the other side
In these videos
  • Handling sudden media attention
  • Keeping the message simple
  • Dealing with controversial issues
  • Taking some control in a media situation
  • Pitching your own research to the media
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There are some scientists that the media just keeps on going back to, names and faces that have become familiar to the regular news audience.

It’s not because they are good looking, it’s because they are able to explain their area of expertise simply to journalists and thus to an audience.

When the light bulb goes on, when the audience understands what a scientist is saying, they become engaged, excited, perhaps convinced about the importance of that science. They’re the people that vote, that support funding, that stand to benefit from the efforts that science puts in. Many of them distrust scientists because they seem to speak another language, and it’s natural to distrust what you don’t understand, especially when you see public money being spent on it. So as scientists, we need to welcome media opportunities and be able to engage with the media without fear.

The media-savvy scientists in the following videos weren’t always so confident and able to explain themselves so simply and eloquently, but with practice they’ve become so. Now hear their stories…

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