Six scientists who regularly deal with media share their experiences

• Handling sudden media attention
• Keeping the message simple
• Dealing with controversial issues
• Taking some control in a media situation
• Pitching your own research to the media

How to get the best results when being interviewed for newspapers, magazines or online

• Preparing for a print interview
• Being aware what you say is ‘on the record’
• Working with the journalist
• Keeping context and caveats in mind during the interview
• Ensuring you’ve been understood

Tips on how to get the best from a radio interview

• What to expect if you’re asked in for a studio interview
• How to match your communication style to the program
• How to deal with light and not-so-light questions

Picking up the skills to become a relaxed TV ‘star’

• What to expect when TV comes to interview you at work
• How to deal with an in-studio interview
• Ways to take control of the situation
• Getting your message across simply

Leading journalists talk about how the media views science

• How to prepare your message for TV
• When to say no to a media opportunity
• How talent can be learnt
• What  journalists want from you
• Why science needs more heroes